FOR IMMEDIATE RELEASE: Child Care Now: Child Care Advocacy Association of Canada rebrands

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FOR IMMEDIATE RELEASE: Child Care Now: Child Care Advocacy Association of Canada rebrands

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Monday, November 20, 2017

Child Care Now: Child Care Advocacy Association of Canada rebrands

OTTAWA – As of November 20, 2017, Child Care Advocacy Association of Canada (CCAAC) will be known as:

Child Care Now
Tag line: time for child care for all

Un Enfant Une Place
Tag line: des services de garde éducatifs pour tous

“Our updated names and tag lines reflect the need for accessible, affordable universal child care now through an inclusive and comprehensive publicly managed early childhood education and child care system,” said Executive Director Morna Ballantyne.

Child Care Now’s new website,, will also launch the week of November 20, alongside our campaign website,

The rebranding coincides with National Child Day, which commemorates the adoption of the United Nations Declaration on the Rights of the Child in 1959 and the UN adoption of the Convention on the Rights of the Child (CRC) in 1989. The latter provides specific rights to Canadian children and child care, many of which have yet to be fully realized, including the rights of children of working parents to benefit from child care services (Article 18), the right to child care services for children with disabilities, disorders, and/or health impairments (Article 23), and the requirement for Canada to establish standards that ensure child care staff will be suitable and will provide competent supervision (Article 3).

CCAAC has been Canada’s umbrella child care advocacy organization since its founding in 1982, speaking on behalf of the hundreds of thousands of women, parents, educators, workers, academics and social policy experts from across the country who are committed to quality, affordable child care for all Canadians.



About Child Care Now

Child Care Now is dedicated to advocating for a publicly funded, inclusive, quality, non-profit child care system. The organization is non-profit, membership-based and regionally representative.


Morna Ballantyne, Executive Director
(613) 791-3411